I moved to the UAE 15 years ago. As the Founder and Managing Director of EZONE (a business setup services company in Dubai), I've helped almost 5,000 entrepreneurs set up and grow their businesses in the UAE over the course of my 13-year career in business setup. Along the way, I've celebrated big wins, but I’ve also faced the struggles that don’t often get talked about - burnout, sleepless nights, financial risks, the complexities of managing people, the pain of broken trust, and the personal journey of self-discovery that comes with building something from the ground up.

That's why I created my podcast, Entrepreneurship Is Not for Everyone. Because behind the highlight reels are real challenges. This podcast is about unfiltered conversations with entrepreneurs who’ve succeeded, struggled, pivoted, or even walked away. It's where we talk about the messy middle - the lessons, sacrifices, and truths that no textbook or video can teach.